For online casino & sportsbook operators

Better partnerships.
Stronger acquisition.

I help iGaming operators connect with high-value affiliate partners, structure competitive deals and turn acquisition opportunities into sustainable growth.

George Meladze
01 / About

Growth starts with the right partners.

Relevant affiliate relationships, compelling commercial terms and acquisition activity aligned with the operator’s business goals.

Since 2023, I've worked across iGaming affiliate management and digital marketing, helping online casino and sportsbook brands develop partner relationships and acquisition opportunities.

I focus on finding affiliates with relevant audiences, building trusted relationships and negotiating CPA, Revenue Share and hybrid agreements that make commercial sense for both sides.

My hands-on acquisition experience spans SEO, paid search, Meta Ads, email, communities and streamer partnerships. I use traffic quality, tracking and conversion insights to help operators make better decisions about where to invest and what to scale.

3+ YearsiGaming industry experience
CPA · RevShareCommercial deal models
Multi-channelOrganic, paid & partner traffic
Multi-marketInternational GEO experience

02 / What I Do

Turning partner potential into growth.

From the first partner conversation to ongoing campaign optimization, every step is tied to the operator’s commercial priorities.

01 — PARTNER DEVELOPMENT

Partner Sourcing & Recruitment

Find and engage affiliates whose audiences, traffic models and market focus match the operator’s growth priorities.

02 — COMMERCIAL STRATEGY

Commercial Deal Structuring

Negotiate CPA, Revenue Share and hybrid agreements that align incentives, support acquisition economics and give partners a compelling reason to prioritize the brand.

03 — ACQUISITION PLANNING

Acquisition Strategy

Identify the right mix of SEO, paid search, paid social, email, communities and creator partnerships for each market and product.

04 — PERFORMANCE MARKETING

Traffic Quality & Conversion

Review traffic sources, validate tracking and postbacks, and use conversion signals to identify friction and guide optimization.

05 — ACCOUNT GROWTH

Affiliate Account Growth

Build dependable partner relationships through proactive communication, transparent reporting and clear plans to expand what works.

03 / Marketing & Affiliate Toolkit

Channels, platforms & markets.

Experience across traffic sources, affiliate platforms and international GEOs, with channel choices shaped by the operator’s offer and target market.

Traffic Sources

SEOOrganic search & affiliate listings
Google PPCPaid search campaigns
Email & SMSDirect-response & lifecycle marketing
Meta AdsPaid social campaigns
CryptoCommunity-led acquisition
CPAPerformance-based partner networks
StreamersCreator & streamer partnerships

Affiliate Software

Partner MatrixAffiliate platform
CellxpertAffiliate platform
AffilkaAffiliate platform
iGsuiteAffiliate platform
MAPAffiliate platform

Markets & GEO Experience

North AmericaUS · CA · MX
EuropeUK · DACH · Nordics · NL
Asia-PacificAU · NZ · JP
LATAMBR · CL · AR
AfricaZA
04 / Experience

Experience across brands and partnerships.

Hands-on roles spanning affiliate program management, partner development and digital campaign execution.

JUL 2025 — PRESENT

Affiliate Manager

AffPapa · Full-time

Working across multiple iGaming programs, supporting partner acquisition, commercial negotiations and ongoing growth. I connect operator requirements with affiliate opportunities and use traffic insights to guide decisions.

Selected partner programs

A few selected programs from a broader portfolio of affiliate partnerships.

SEP 2024 — JUL 2025

Affiliate Manager

FortuneJack Partners · Full-time

Managed affiliate acquisition and partner relationships for a crypto-based casino, from sourcing and onboarding to commercial negotiations and partner performance follow-up.

SEP 2023 — JUL 2024

Digital Marketing Manager

Betlive.com · Full-time

Planned weekly social content and Meta Ads campaigns, managed a 15,000+ member Facebook community and used engagement and campaign insights to refine reach and acquisition activity.

05 / Approach

A clear path from opportunity to growth.

Every effective partnership starts with the right fit, a compelling offer and a clear plan for evaluating results.

01 / DISCOVER

Understand the brief

Define target markets, product strengths, commercial priorities and the acquisition goals behind the campaign.

02 / QUALIFY

Identify the right partners

Match affiliate profiles, audiences and traffic models to the brand’s offer and GEO priorities.

03 / STRUCTURE

Structure a compelling deal

Agree CPA, Revenue Share or hybrid terms, tracking setup and expectations that work for both sides.

04 / OPTIMIZE

Optimize for quality

Monitor traffic quality, partner activity and conversion signals, then improve campaigns and scale proven opportunities.

06 / Business Inquiry

Have a growth target in mind?

Launching an affiliate program, entering new GEOs or looking to improve partner performance? Let’s discuss the commercial goal and the acquisition plan behind it.

GM.

Make every partnership count.

Share your target markets, commercial model and the partners or traffic sources you want to activate. We can start with the opportunity and work out the right approach.

Contact me on Telegram

Your information will be used only to respond to your business inquiry.